Whether you run a small uptown boutique or manage a huge downtown department store, your merchandise is always
at risk. It doesn’t matter if you’re selling pet food or designer bags, many would-be shoplifters simply enjoy the thrill of
stealing and the risk of getting caught. Nothing, not even low-priced items, are safe from theft. When one or two cheap
items go missing, your profit loss is at a minimum, however, over time, your profits—and employee morale—will suffer.
Here are four tips for increasing your store profits and preventing further loss:
#1: Invest in Tags and Door Alarms
As soon as your patrons walk through your shop doors, they’ll know you mean business. Tagging your expensive items is
an automatic theft deterrent. Removing those tags is time-consuming for thieves who don’t have a lot of time on their
hands. Highly sensitive door alarms are loud, embarrassing, and immediately alert employees of a potential threat.
#2: Hire Trusted Employees
In a perfect world, every employee you hire is trustworthy, honest, and hardworking. Sometimes, however, our hiring
process can let a few unsavoury people through the cracks. In order to encourage honest and lawful behaviour amongst
your employees, we suggest implementing loss prevention measures that are universal to everyone, whether they’ve
been working with you for years or days. For instance, checking every employee’s bag or purse before they leave for the
day can help you keep an eye on your items.
#3: Inform Customers of Shoplifting Penalties
Sometimes, customers just need a gentle reminding of what’s at stake. The spreading of misinformation leads many
people to think that the penalty for shoplifting is simply a slap on the wrist or a small fine. Many aren’t even aware that
the severity of the punishment depends on the value of goods they attempted to steal. Simply posting a notice about
the potential legal consequences of stealing will make many shoplifters think twice before slipping something in their
#4: Hire Retail Security
The most effective way to discourage shoplifting is to hire retail security. Not only does retail security deter theft, it also
prevents vandalism, fraud, abuse, misconduct, or other behaviours that would negatively impact your profits or store
environment. Retail security is becoming one of the most popular ways to keep shoplifting in check, as the mere
presence of a security guard can keep shoplifters from even entering the store. Plus, the cost of hiring a fully licenced
security company far outweighs the loss in profits due to theft.
Well-intentioned shoppers welcome the presence of extra security while would-be shoplifters avoid your store
completely. Undercover or “plain-clothes” security guards offer an added advantage, as they can more freely walk
amongst your customers who don’t feel like they’re being watched. It’s a simple and effective way to catch shoplifters
Hire a Retail Security Team for Your Store
Are you sick and tired of reporting losses, losing profits, and dealing with shoplifters? Boost your company morale,
increase your profit margin, and keep your store safe and secure by hiring SecuriWORLD Canada’s Loss Prevention team.
Contact us today for a free quote.